Achieving an Average 36x ROI from Ads and an Astonishing 410x Total ROI for Land Profits
At OptiModo Marketing, we specialise in driving significant returns by implementing structured, data-driven marketing and sales strategies. When Land Profits, a company offering lucrative land investment opportunities, came to us, they had great potential but were struggling to scale. While their ads were running, they lacked a clear funnel, effective follow-up, and structured processes for converting leads into sales. Our goal was to turn their underperforming marketing efforts into a highly profitable system—and the results speak for themselves.
Building a Profitable Funnel: OptiModo’s Strategy for Land Profits
The Challenge
Before partnering with us, Land Profits was generating a modest weekly revenue of £650. While they were running ads, they lacked the strategic direction to make them profitable. Their social media was active, but it wasn’t driving consistent leads or sales. Their target audience was diverse, ranging from:
Property Investors looking for new opportunities. Entrepreneurs seeking scalable business ventures. Career Changers interested in entering the lucrative world of land investment. The missing piece was a structured approach to marketing that would generate high-quality leads and efficiently convert those leads into sales.Our Approach
To help Land Profits unlock their full potential, we designed and implemented a comprehensive marketing strategy, focusing on key areas:
1. Refining the Offer
We worked with Land Profits to sharpen their messaging, making their offer more compelling to each target group. This ensured that their audience saw the value in land investment and understood the clear benefits of working with Land Profits.
2.Rebuilding the Funnels
We rebuilt their entire lead generation process to ensure smoother traffic conversion. This included optimising their funnels and landing pages to guide potential clients seamlessly through the decision-making process.
3.Automated Follow-Up Campaigns
We introduced automated email campaigns designed to nurture leads and keep them engaged with valuable content, gradually leading them toward making a purchase.
4.Enhanced Social Media Engagement
While Land Profits had a solid social media presence, we transformed that engagement into measurable results. We created systems to track engagement (likes, comments, messages), and convert that engagement into actionable leads with names, phone numbers, and emails. These leads were then fed directly to the sales team for follow-up.
5.Sales Team Alignment
We ensured that our marketing efforts were tightly integrated with the sales team. Every lead generated through our system was handed off to the sales team, fully equipped with the necessary contact information, dramatically increasing their ability to close deals.
The Results: A Massive 36x ROI from Ads
From November to August, the direct results from our ads delivered over £260,000 in fees for Land Profits, providing an average 36x return on investment (ROI). This means that for every £1 Land Profits invested in their marketing, they saw £36 in return—an extraordinary result by any standard.
The Results: A Massive 36x ROI from Ads
From November to August, the direct results from our ads delivered over £260,000 in fees for Land Profits, providing an average 36x return on investment (ROI). This means that for every £1 Land Profits invested in their marketing, they saw £36 in return—an extraordinary result by any standard.
The Total Business Impact : A Staggering 410x ROI
But the story doesn’t end there. Beyond the £260,000 in fees, our marketing efforts helped Land Profits secure an additional £2.7 million in profits from future projects. When we include these future profits, the total return becomes even more impressive.
The total revenue generated (fees + future profits) amounted to £2.96 million, meaning that Land Profits achieved an astonishing 410x ROI. Yes, you read that correctly: for every £1 they invested, they earned £410 back in total business returns, including future profits.
Key Metrics
Pre-OptiModo Weekly Revenue:
- Pre-OptiModo Weekly Revenue:
- £650
- Direct Ads ROI:
- 36x
- Total ROI (including future profits):
- 410x
- Revenue (Nov to Aug):
- £260,000 in fees collected
- Additional Profits:
- £2.7 Million from future projects
Tracking Social Media Engagement for Better Sales
A critical part of this success was turning social media engagement into valuable leads. Our system tracked every interaction, from likes to comments, and converted them into actionable leads for the sales team. These leads, complete with names, phone numbers, and emails, allowed the sales team to follow up quickly and effectively, which contributed significantly to the overall ROI.
Looking Ahead
Our work with Land Profits over these nine months set them up for long-term success, driving both immediate revenue and securing significant future profits. Although we no longer work together, the systems and strategies we implemented will continue to benefit Land Profits as they move forward. With an average 36x ROI from direct ads and an incredible 410x total ROI, Land Profits is now in a position to scale and achieve even greater success in the future.
