FROM £615 PER LEAD ON GOOGLEADS TO UNDER £10 PER LEAD ON FACEBOOK CAMPAIGNS
A 98% Cost Reduction for Industry Leaders in Personal Injury Law
At OptiModo Marketing, we have the privilege of working with some of the UK’s most prestigious companies, and NV Legal is no exception. As a leading name in personal injury law, NV Legal has built a reputation for providing outstanding legal support to clients in need of justice. However, like many in the industry, they were facing challenges in their digital marketing efforts.
NV Legal had been relying on Google Ads, where they were paying an unsustainable £615 per lead. Their campaigns lacked the optimisation and tracking needed to measure success, and they weren’t reaching the right audience. We stepped in to help NV Legal shift to a more cost-effective and results-driven platform—Facebook Ads—where we were able to dramatically reduce their cost per lead and generate high-quality leads to fuel their continued success as industry leaders.
THE PROBLEM
Despite being at the forefront of personal injury law, NV Legal was struggling to make their Google Ads work for them:
£615 PER LEAD:
NV Legal was paying too much for every single lead, which made it difficult to scale their marketing efforts.
LACK OF ROI VISIBILITY:
Without proper tracking in place, NV Legal couldn’t measure the effectiveness of their campaigns or understand how their ad spend was converting into paying clients.
REACHING THE WRONG AUDIENCE:
Their Google Ads campaigns were not optimised to target the right people, leading to wasted budget and missed opportunities.
OPTIMODO’S APPROACH
As one of the top law firms in the personal injury sector, NV Legal needed a marketing approach that matched their industry-leading reputation. Our tailored strategy focused on leveraging Facebook Ads to target the right audience and deliver high-quality leads at a fraction of their previous cost.
Platform Shift–Moving from Google Ads to Facebook Ads
By shifting their ad budget to Facebook, we could tap into a platform where we could more effectively reach NV Legal’s target audience. Facebook’s advanced targeting tools allowed us to create campaigns that focused on users with a higher likelihood of requiring personal injury legal services.
Advanced Audience Segmentation and Creative Optimisation
To ensure we were reaching the right people, we segmented NV Legal’s audience using data-driven strategies, focusing on: Lookalike Audiences: We built audience segments based on NV Legal’s most valuable clients, ensuring that their ads were served to potential leads who mirrored those already benefiting from their services. Custom Creatives: Our ad creatives were designed to speak directly to the pain points of those needing personal injury legal support, making the messaging both compelling and conversion-focused.
A/B Testing for Continuous Improvement
We ran A/B tests on all aspects of the campaign, from ad copy to visuals, to ensure every element was performing at its best. Over time, this approach allowed us to refine the campaigns to maximise engagement and drive the highest possible conversion rates
Real-Time Analytics and Proactive Optimisation
Using Facebook’s analytics tools, we continuously monitored NV Legal’s campaigns, adjusting bids, audience segments, and ad placements in real- time. This proactive approach ensured that every pound spent was delivering maximum value and that NV Legal could see exactly how their ad spend was performing.
THE RESULTS
Thanks to our strategic shift and ongoing campaign optimisations, NV Legal quickly saw a dramatic improvement
- 98% REDUCTION IN COST PER LEAD
- HIGH-QUALITY LEADS WITH A 45% CONVERSION RATE
Not only did we reduce costs, but we also improved lead quality. Our campaigns resulted in a 45% conversion rate, ensuring that NV Legal was converting a high percentage of their new leads into clients.
We value privacy and affordability
If NV Legal had continued spending £2,000 a year on Google Ads at £615 per lead, they would have generated just 3 leads. With a 45% conversion rate, this would result in only 1-2 conversions.
By contrast, with our Facebook Ads strategy, spending the same £2,000 a year at £10 per lead would generate 200 leads. With a 45% conversion rate, this would result in 90 conversions.
That’s a 4500% increase in leads and conversions, allowing NV Legal to continue leading the personal injury law sector with confidence.
Conclusion
As industry leaders in personal injury law, NV Legal needed a marketing strategy that matched their high standards. By moving from Google Ads to Facebook Ads and implementing a data-driven approach, we helped NV Legal reduce their cost per lead by 98% and generate a steady flow of high-quality leads at a fraction of the cost. With a 45% conversion rate, NV Legal is now set to continue their leadership in the industry, equipped with a scalable, cost-effective digital marketing strategy.
