LOWER COSTS, HIGHER CONVERSIONS
How Woody’s Shutters Saw a 1250% Increase in Conversions in Just One Month
Amplifying Woody’s Shutters’ Growth Through Strategic Google Ads Optimisation
At OptiModo Marketing, we have the privilege of working with outstanding companies like Woody’s Shutters, a leader in the bespoke shutter industry. Renowned for their high-quality products and exceptional customer service, Woody’s Shutters approached us to optimise their Google Ads campaigns, which were delivering results but at an increasingly high cost. We were eager to help this already successful business maximise the profitability of their advertising efforts and further strengthen their market position
ABOUT WOODY’S SHUTTERS
Woody’s Shutters has built a stellar reputation by providing beautifully crafted shutters that are customised to meet the unique needs of their customers. Their commitment to excellence in both product quality and customer service has set them apart in a competitive market. However, as their business continued to grow, they recognised the need to ensure that their marketing efforts were as cost-
THE CHALLENGE
Prior to our involvement, Woody’s Shutters was experiencing rising costs in their Google Ads campaigns, which weren’t delivering the desired return on investment. Despite their high level of brand recognition, the cost per action was increasing, reducing the overall profitability of their marketing spend. Before working with us their key performance metrics were:
While these figures demonstrated that the campaigns were generating some leads, the high cost per action was a clear signal that there was room for significant improvement. Woody’s Shutters needed to optimise their approach to ensure every pound spent on advertising translated into meaningful customer engagement and, ultimately, sales.
ONE MONTH RESULTS
After just one month of our management, the results were impressive
OUR OPTIMISATION STRATEGY
We began managing Woody’s Shutters’ Google Ads campaigns on 8th July, implementing a series of targeted strategies to reduce costs and improve lead quality. Our approach included:
Increased Actions
With our strategy, Woody’s Shutters could achieve 1,042 more customer actions per year, translating into a significant boost in potential sales
Improved Cost Efficiency
The cost per action has been reduced by 45.03%, meaning Woody’s Shutters is paying significantly less for each lead while generating far more overall
Higher Return on Investment
By driving more customer interactions at a lower cost, the overall profitability of Woody’s Shutters’ Google Ads campaigns is dramatically improved.
Increased Actions
With our strategy, Woody’s Shutters could achieve 1,042 more customer actions per year, translating into a significant boost in potential sales
Improved Cost Efficiency
The cost per action has been reduced by 45.03%, meaning Woody’s Shutters is paying significantly less for each lead while generating far more overall
This is the heading
By driving more customer interactions at a lower cost, the overall profitability of Woody’s Shutters’ Google Ads campaigns is dramatically improved.
PROJECTED ANNUAL IMPACT
While the initial results are promising, the true impact of these improvements becomes even clearer when projected over an entire year. If Woody’s Shutters had continued with their pre-optimisation metrics, their annual figures would have been as follows
PROJECTED ANNUAL IMPACT
However, with the optimised strategy, the projected annual performance based on the first month’s results would be
PROFITABILITY AND COST EFFICIENCY
To further illustrate the impact, let’s consider the profitability implications. Assuming a modest conversion rate from leads to sales and a standard profit margin on each sale, the increase in customer actions could potentially lead to substantial revenue growth. For example:
Key Metrics
Pre-OptiModo Weekly Revenue:
- 288 actions at a 10% conversion rate could generate 29 sales.
Post-Optimisation
- 1,330 actions at the same 10% conversion rate could generate 133 sales.
Even with a conservative profit margin, this increase in sales could represent tens of thousands of pounds in additional revenue annually—all while keeping advertising costs under control.
THE PATH FORWARD
The first month’s results are just the beginning of a long-term strategy designed to continuously improve the effectiveness of Woody’s Shutters’ marketing efforts. We will continue to refine and enhance their Google Ads campaigns, ensuring that they remain as profitable and cost-efficient as possible. By focusing on what works and scaling those strategies, we aim to help Woody’s Shutters maintain their market leadership and achieve even greater success
Conclusion
Woody’s Shutters has always been a top performer in their industry, known for their commitment to quality and customer satisfaction. By partnering with OptiModo Marketing, they have taken strategic steps to optimise their marketing spend, leading to more leads at a lower cost. Over the course of a year, these improvements could have a profound impact on their profitability, enabling them to continue providing exceptional products and services to their growing customer base.
We’re proud to work alongside Woody’s Shutters and look forward to helping them achieve even greater heights in the coming months and years.
