Shutters By James - OptiModo Marketing

How Shutters by James Generated £11,615 in Bespoke Shutter Sales in Just Two Months with OptiModo Marketing’s Google Ads & Landing Page Strategy

Shutters by James, a bespoke shutter company based in the UK, wanted to boost enquiries and sales in a highly competitive market. Their website wasn’t built for lead generation, meaning interested prospects often dropped off before enquiring.

By partnering with OptiModo Marketing — specialists in Google Ads and high-converting landing pages — they launched a results-driven campaign that generated £11,615 in shutter sales in just two months, with a strong conversion rate thanks to the landing page’s ability to pre-qualify leads.

The Challenge

Shutters by James faced several common challenges:

Unoptimised website that failed to capture valuable enquiries
Tough competition for search terms like “bespoke shutters” and “window shutters near me”
Lead quality issues, with time wasted on unqualified enquiries

They needed a solution that would not only attract traffic but ensure every lead was qualified and ready to convert.

Our Expert Approach

At OptiModo Marketing, we go beyond running ads — we build end-to-end lead generation systems. For Shutters by James, our approach combined targeted advertising with a conversion-optimised landing page.

Precision Google Ads Targeting

We carefully selected high-intent keywords like “bespoke shutters” and “window shutters near me,” ensuring ads reached homeowners actively seeking quotes. This eliminated wasted clicks and directed traffic only from people ready to enquire.

Conversion-Focused Landing Page with Lead Qualification

Instead of relying on the main website, we designed a dedicated landing page to capture leads effectively. Key elements included:

Clear, professional forms that gathered key details upfront, pre-qualifying leads before they reached the sales team
A streamlined user journey with strong calls to action for both phone and form submissions
Trust-building design that reassured prospects and positioned Shutters by James as the local experts

Because every form submission collected the right information, the sales team only dealt with high-quality, motivated enquiries, leading to a stronger conversion rate

Continuous Optimisation

We actively tested ad copy, forms, and call-to-action variations to maximise lead quality and ensure the campaign performed at its best.

The Results

£11,615 in bespoke shutter sales within two months, demonstrating the effectiveness of pairing expert ads with a conversion-driven landing page
High conversion rate, as enquiries were pre-qualified through the landing page forms, making sales easier to close and more profitable
Consistent pipeline of quality leads, giving Shutters by James confidence in predictable growth
Competitive advantage, with stronger visibility on Google compared to local rivals

Why This Matters

This success shows that Google Ads for shutter companies can generate exceptional results when supported by a high-converting landing page that qualifies leads upfront. The difference isn’t just in generating enquiries — it’s in generating the right kind of enquiries.

At OptiModo Marketing, we specialise in:

Google Ads campaigns tailored for home improvement businesses
Landing page design engineered to convert visitors into customers
Scalable lead generation strategies that deliver measurable ROI

Conclusion

By working with OptiModo Marketing, Shutters by James transformed their online advertising into a high-converting lead generation system, producing £11,615 in sales in just two months. The combination of targeted Google Ads and a bespoke landing page meant every enquiry was qualified, conversion rates were high, and sales were predictable.

If you want to turn Google searches into sales-ready leads, trust the experts at OptiModo Marketing to build a system that works