
How to Get Your Business Recommended by ChatGPT and Google AI
9 practical steps to get your business recommended by ChatGPT, Google AI Overviews and Copilot, plus how to check where you appear today.
Straight-talking guides on paid ads, SEO and social media for UK businesses, including what things really cost. Written by the OptiModo team.

9 practical steps to get your business recommended by ChatGPT, Google AI Overviews and Copilot, plus how to check where you appear today.

Agency or in-house marketer? An honest UK comparison of the real costs, the strengths of each, and when the hybrid option makes sense.

LinkedIn Ads vs Google Ads for B2B: how they compare on targeting, cost and lead quality, and when to use each.

How much do LinkedIn Ads cost in the UK? What drives the price, how much to spend (we recommend £1,000 to £1,500 a month) and our published management fees.

If you are thinking about hiring an agency to run your Google Ads or Facebook ads, the first question is

Social media can bring a small business a steady stream of customers. It can also eat up 20 hours a

If you run a small business, you have probably been offered a “marketing package” at some point. Some are brilliant

Deciding if you need to run Meta Ads depends on your business goals and audience. If you want to grow

Running a service business in Hertfordshire means competing with dozens of local companies offering similar services. Standing out online can

Running Meta ads can feel wasteful when results don’t match the spend. We all want campaigns that deliver real outcomes,

How to Master Social Media Management If you’re looking to elevate your business or career in today’s digital world, the

Are Facebook ads worth it? Yes, for most UK businesses, as long as they are targeted well and measured on

In a digital world that’s constantly evolving, businesses, especially small ones, often ask the same question: are Google Ads worth

Welcome, fellow digital marketing enthusiasts! Today, we embark on a journey to unleash the true potential of pay-per-click (PPC) management

Businesses today face a critical decision when allocating their digital advertising budgets between two dominant platforms. Both Google Ads and
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