How Intent Boxing Generated £1,732 in Monthly Recurring Revenue with OptiModo Marketing’s Facebook Ads & Landing Page Strategy

Intent Boxing, a brand-new boxing gym in St Albans, set out to build a strong community-driven fitness space. As a new entrant in a competitive market, they needed to attract members quickly and establish predictable recurring revenue to sustain their growth.

They partnered with OptiModo Marketing — experts in Facebook Ads and high-converting landing pages for gyms and fitness businesses — to create a strategy that would bring in trial members and convert them into long-term paying clients. Within weeks of launching, Intent Boxing secured £1,732.76 in new monthly recurring revenue, with a scalable model to grow month after month.

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The Challenge

Like many new gyms, Intent Boxing faced hurdles that could stall early growth:

  • Zero starting membership base, requiring rapid customer acquisition.
  • Competitive fitness market in St Albans, with established gyms already attracting local members.
  • No proven system for converting trial visitors into long-term members.

Intent Boxing needed more than just leads — they needed qualified members who would stay and pay month after month

Our Expert Approach

At OptiModo Marketing, we focus on building predictable, scalable systems for gyms and fitness businesses. For Intent Boxing, we delivered a tailored strategy:
High-Converting Facebook Ads

 We launched a targeted campaign designed to attract people in St Albans interested in boxing, fitness, and health. Ads directed users to a free trial, lowering the barrier to entry while filling the pipeline with motivated prospects

Dedicated Landing Page

Instead of sending traffic to the main website, we built a bespoke landing page focused on conversion. Key features included:

  • Clear calls to action to book a free trial.
  • A simple booking process to maximise sign-ups.
  • Trust-building content to position Intent Boxing as the go-to local gym.
Post-Trial Conversion System

We didn’t stop at trial bookings. We supported Intent Boxing with marketing strategies to convert trial visitors into paying members. With multiple membership options available — including Essentials, Core, and Youth packs — the system ensured consistent sign-ups into monthly recurring plans.

The Results

  • £1,732.76 in Monthly Recurring Revenue secured within weeks of launch.
  • Consistent pipeline of trial bookings, filling classes and building gym culture quickly.
  • High trial-to-member conversion rates, thanks to the structured landing page and membership follow-up system.
  • Scalable model, with recurring revenue stacking month after month as new members join.

Why This Matters

This success highlights the power of combining Facebook Ads with a conversion-focused landing page for gyms and fitness studios. It’s not just about generating trial sign-ups — it’s about turning those trials into long-term recurring revenue.

At OptiModo Marketing, we specialise in:

  • Lead generation strategies for gyms and fitness businesses.
  • Building landing pages that convert free trials into paying members.

Creating scalable systems for predictable monthly recurring revenue.

Conclusion

By working with OptiModo Marketing, Intent Boxing transformed from a brand-new gym with no members to a fast-growing fitness business generating £1,732 in monthly recurring revenue. With a proven system in place, they now have the confidence to scale their membership base month after month and establish themselves as St Albans’ go-to boxing gym.

If you’re ready to fill your gym with motivated members and build predictable recurring revenue, trust the experts at OptiModo Marketing.

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