Anderton Electrics, a family-run electrical company, wanted to modernise their marketing but faced a common challenge: they had no social media presence and no time or expertise to build coone. Competing locally with larger companies that already had an online following, they needed a way to reach new customers in their area.
They partnered with OptiModo Marketing — experts in social media management for trades and family-run businesses — to create a professional online presence that generates real enquiries. Starting from zero, Anderton Electrics now reaches hundreds of targeted local people every month, positioning themselves as the go-to electricians in their community.
Before working with us, Anderton Electrics had:
They needed a solution that would create visibility, build trust, and generate local enquiries without adding more work to their plate
At OptiModo Marketing, we specialise in helping family-run and local businesses grow their digital presence while they focus on their trade. For Anderton Electrics, our approach included:
We set up and optimised their social media profiles, ensuring they looked professional, trustworthy, and customer-friendly.
We created engaging posts showcasing their work, services, and family-run values. Every piece of content was tailored to resonate with local homeowners and businesses in need of reliable electricians.
By targeting local communities and using smart content distribution, we grew their visibility from zero to hundreds of people reached every month — all within their service area.
Our focus wasn’t just awareness; we built campaigns and content designed to encourage direct enquiries, bringing new business opportunities to Anderton Electrics.
This case study shows that even small, family-run businesses can compete with larger players by using the right digital strategy. Social media isn’t just about posting — it’s about creating visibility, building trust, and generating local leads.
At OptiModo Marketing, we specialise in:
Creating lead generation systems that deliver results
By working with OptiModo Marketing, Anderton Electrics transformed their marketing from having no social media presence at all to reaching hundreds of local people every month. With a professional online image and consistent enquiries, they are now firmly positioned as a trusted family-run business in their community.
If your trade business needs a professional social media presence that delivers real results, trust the experts at OptiModo Marketing.