For many plumbing and heating companies, generating consistent enquiries is one of the toughest challenges. With platforms like Checkatrade and directories charging high fees for shared leads, local businesses often struggle to find reliable, affordable alternatives.
That’s exactly the position E & W Plumbing & Heating were in before turning to OptiModo Marketing. They needed a PPC strategy that didn’t just deliver clicks, but real customer enquiries at a sustainable cost.
E & W Plumbing wanted to:
Leads in this industry are hard to come by — but with the right targeting, messaging, and campaign structure, OptiModo Marketing made it possible.
We built campaigns around high-intent search terms in their service area, ensuring ads only reached customers actively seeking plumbing and heating support.
Our ads positioned E & W as the go-to local experts, with compelling calls to action that encouraged immediate enquiries.
We tracked every click, call, and form submission to refine campaigns, cutting wasted spend and focusing on what worked best.
In just 3 months, our Google Ads strategy transformed results:
For a business in a sector where leads are tough to generate, this performance represents a major win — providing steady growth and reducing dependency on third-party providers.
By partnering with OptiModo Marketing, E & W Plumbing & Heating unlocked a predictable and profitable flow of exclusive leads. With thousands of impressions, hundreds of clicks, and double-digit enquiries delivered in just 3 months, this case study proves that Google Ads — when managed by experts — can outperform traditional lead platforms and deliver sustainable growth.