Floss Dental, a modern dental practice in the UK, had been handling all their social media in-house. While this kept them visible, the results were limited — posts only reached a small audience, engagement was minimal, and the practice wasn’t seeing enquiries flow in through their channels.
They partnered with OptiModo Marketing — experts in social media management for dental and healthcare businesses — to take their online presence to the next level. Within months, Floss Dental saw a 212% increase in social media reach, a 67% increase in engagement, and consistent new patient enquiries driven directly through their social platforms.
Before working with OptiModo Marketing, Floss Dental faced issues familiar to many practices trying to run social media themselves:
They needed more than just a presence — they needed a growth-driven social strategy.
At OptiModo Marketing, we specialise in helping businesses turn underperforming social media into lead generation tools. For Floss Dental, our tailored approach included:
We analysed their self-managed social media activity and built a clear strategy focused on engaging local patients and driving enquiries.
We introduced a consistent, structured posting schedule showcasing services, patient care, and community involvement.
By optimising posts and targeting, we expanded their audience dramatically, helping them connect with hundreds of new local people each month.
We crafted posts with strong visuals, educational value, and clear calls to action, resulting in higher engagement rates and new appointment requests.
This case shows the difference between DIY social media and expert-led management. While Floss Dental had some visibility by posting themselves, it wasn’t until they partnered with OptiModo Marketing that their reach, engagement, and enquiries grew significantly.
At OptiModo Marketing, we specialise in:
Helping busy businesses grow online without taking time away from their core work
By working with OptiModo Marketing, Floss Dental transformed their social media from self-managed and inconsistent to a high-performing growth channel. With a 212% increase in reach, a 67% boost in engagement, and new patients booking directly through social media, their online presence now matches the quality of care they provide in practice.
If your practice is still trying to run social media in-house, let OptiModo Marketing show you how expert management can deliver measurable results.