How JTN Training Generated 20+ High-Converting Leads in Just Weeks with Google Ads

JTN Training, a training provider based in the UK, needed to scale their enquiries quickly and consistently. As a growing business, they wanted a reliable lead generation system that would bring in high-quality leads from their ideal clients — without wasting budget on low-quality clicks.

They partnered with OptiModo Marketing — experts in Google Ads and high-converting landing pages — to design a campaign that not only delivered leads but ensured those leads were ready to convert. In just a short space of time, JTN Training saw 20+ leads, with conversion rates reaching 11.7%, proving the value of a data-driven Google Ads strategy.

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The Challenge

Before working with OptiModo Marketing, JTN Training faced typical challenges for growing businesses:

  • No proven system for generating consistent leads online.

  • Difficulty reaching the right audience who were genuinely interested in training services.

  • Risk of wasting ad spend on broad, untargeted clicks.

They needed a performance-driven strategy with measurable results.

Our Expert Approach

Targeted Google Ads Campaign

We built a tailored Google Ads strategy designed to reach people actively searching for training services. Through smart keyword targeting, we filtered out low-intent searches and focused on those most likely to convert.

High-Converting Landing Page

Instead of sending traffic to a generic website page, we created a dedicated landing page built to resonate with JTN Training’s ideal clientele. Features included:

  • Clear, professional messaging aligned with customer pain points.

  • A simple and compelling enquiry form to drive conversions.

  • Trust-building design elements to reassure visitors.
Ongoing Optimisation

We continually monitored performance, adjusting bids, keywords, and ad copy to ensure the highest possible ROI.

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The Results

  • 20+ New Leads in the first few months.
  • Conversion Rate as high as 11.76%, well above industry averages.
  • Cost Per Lead as low as £18.50, proving the campaign delivered efficiency as well as volume.
  • 5,700+ Impressions in a single month, giving JTN Training huge visibility in their market.
  • 200+ Clicks in one month, with a Click-Through Rate peaking at 6.3%.

Why This Matters

This case study shows how Google Ads for training providers can deliver fast, high-quality results when paired with the right landing page. The difference isn’t just in generating leads — it’s in generating the right leads who convert.

At OptiModo Marketing, we specialise in:

  • Building Google Ads campaigns that generate real enquiries.

  • Designing high-converting landing pages tailored to specific industries.

Creating scalable lead generation systems for service-based businesses.

Conclusion

By partnering with OptiModo Marketing, JTN Training moved from having no reliable online lead system to generating a consistent flow of high-quality, conversion-ready leads within weeks. With a strong landing page and a targeted Google Ads campaign, they now have the tools to scale their business with confidence.

If you want to generate high-converting leads for your business, trust the experts at OptiModo Marketing.

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