Mr Start, a leading men’s tailoring brand in Shoreditch, partnered with OptiModo Marketing to strengthen their online presence and dominate local search results. Despite being well-known offline, their website was not fully capitalising on organic search, meaning potential customers searching for tailored suits and menswear were finding competitors instead.
Within weeks of launching our SEO strategy, Mr Start achieved Page 1 rankings for 20+ competitive keywords, driving targeted traffic and enquiries from high-intent customers searching online.
Mr Start had strong brand recognition locally but limited visibility in Google search. Their challenges included:
They wanted to dominate Google rankings for local tailoring and menswear searches and build a steady pipeline of organic leads.
We identified the most valuable search terms for Mr Start’s services, focusing on “made-to-measure tailoring Shoreditch” and “men’s suits Shoreditch.” We then optimised their site structure, metadata, and page content to ensure alignment with user search intent.
We created SEO-rich content to highlight Mr Start’s expertise, publishing guides such as “3 Easy Ways To Make Your Suits Last Longer” and “A Gentleman’s Guide to Dressing at Christmas” — both of which quickly achieved Top 3 rankings.
By embedding location-specific relevance into their content and technical SEO, Mr Start quickly became the go-to tailoring brand in Shoreditch for people searching for men’s suits, custom tailoring, and menswear accessories.
Through regular ranking checks and optimisation, we ensured rapid movement into Page 1 and kept Mr Start ahead of their competition.
This case study proves the power of SEO for luxury fashion and tailoring brands. With the right keyword targeting and content strategy, even highly competitive niches like menswear in London can be dominated.
At OptiModo Marketing, we specialise in:
By partnering with OptiModo Marketing, Mr Start transformed their online visibility, achieving 20+ Page 1 keyword rankings in just weeks. With their strong reputation now matched by strong Google rankings, Mr Start is perfectly positioned to attract new clients, grow their tailoring business, and dominate the Shoreditch market online.