How OptiModo Marketing Delivered High-Quality Leads for a Competitive Local Trade Business

For many plumbing and heating companies, generating consistent enquiries is one of the toughest challenges. With platforms like Checkatrade and directories charging high fees for shared leads, local businesses often struggle to find reliable, affordable alternatives.

That’s exactly the position E & W Plumbing & Heating were in before turning to OptiModo Marketing. They needed a PPC strategy that didn’t just deliver clicks, but real customer enquiries at a sustainable cost.

The Challenge

E & W Plumbing wanted to:

  • Reduce reliance on expensive third-party lead providers.

  • Generate exclusive, qualified enquiries directly from Google.

  • Compete effectively in a highly saturated local market.

Leads in this industry are hard to come by — but with the right targeting, messaging, and campaign structure, OptiModo Marketing made it possible.

Our Expert Approach

Laser-Focused Local Targeting

 We built campaigns around high-intent search terms in their service area, ensuring ads only reached customers actively seeking plumbing and heating support.

High-Converting Ad Copy

Our ads positioned E & W as the go-to local experts, with compelling calls to action that encouraged immediate enquiries.

Conversion-Driven Optimisation

We tracked every click, call, and form submission to refine campaigns, cutting wasted spend and focusing on what worked best.

The Results

In just 3 months, our Google Ads strategy transformed results:

For a business in a sector where leads are tough to generate, this performance represents a major win — providing steady growth and reducing dependency on third-party providers.

Conclusion

By partnering with OptiModo Marketing, E & W Plumbing & Heating unlocked a predictable and profitable flow of exclusive leads. With thousands of impressions, hundreds of clicks, and double-digit enquiries delivered in just 3 months, this case study proves that Google Ads — when managed by experts — can outperform traditional lead platforms and deliver sustainable growth.