How LCV Leasing Transformed their Social Media Performance After Switching from an Overpriced, Underperforming Agency

LCV Leasing, a commercial vehicle finance and leasing company, were already using social media marketing, but hadn’t seen meaningful returns. Their previous agency charged a premium but delivered low engagement, few leads, minimal local awareness, and inconsistent content. They needed a more effective, efficient partner to unlock real value from their social media investment.

They turned to OptiModo Marketing — experts in revitalising social media for B2B and B2C service businesses — to overhaul their strategy. We improved their content, targeting, and conversion paths, helping LCV Leasing see measurable growth and better return on marketing spend.

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The Challenge

LCV Leasing faced several problems before working with us:

  • An existing agency that was expensive but delivering minimal results: low engagement, limited audience growth, and few inquiries generated.

  • Lack of audience targeting: their posts weren’t well tuned to the right customer segment (both vehicle fleet managers, businesses needing leasing, private customers, etc.).

  • Content that didn’t convert: posts were generic, infrequent, and didn’t drive action or lead generation.

  • A weak follow-through mechanism for turning social engagement into real enquiries or opportunities.

They needed a full refresh: better content, sharper targeting, stronger calls to action — all under a more accountable, cost-effective strategy.

Our Expert Approach

At OptiModo Marketing, we believe in strategies that do more than just look good — they must grow business. For LCV Leasing, our approach involved:

Audit & Reset

We reviewed all past content, engagement, and paid campaigns. We analysed what had failed: what types of posts were ignored, what messaging missed the mark, what customer segments were under-served.

Sharper Targeting & Messaging

We redefined ideal customer personas (for example, small business owners, fleet managers, etc.), aligned content around their pain points — leasing costs, vehicle uptime, maintenance, finance terms — and crafted messaging that resonated.

Content Strategy with Conversion in Mind

We introduced regular, varied content: customer testimonials or case stories, service explanations, leasing advantages, FAQs, and strong calls to action (e.g. “Enquire now”, “Get a free quote”). We used visual assets targeted to business or private clients.

Optimisation & Tracking

We set up metrics and tools to track performance: reach, clicks, enquiries, cost per lead (if paid), follower growth. We constantly tested post types (video vs image vs text), posting times, targeting, and refining the strategy based on data.

The Results

Here are the improvements seen by LCV Leasing after working with us (versus previous agency results):

  • Substantial increase in social media reach among targeted local & business audiences
  • Higher engagement rates on posts: better likes/comments/shares, reflecting more relevant content
  • More enquiries generated through social media and website links as posts and content improved

(If you have specific numbers — e.g. “+X% reach”, “+Y% engagement”, “Z leads per month” — we can insert them here for stronger proof.)

Why This Matters

This case shows that having a social media presence isn’t enough — the right strategy, targeted content, and efficient execution are what separate good returns from wasted budget. Even if you weren’t starting from zero, switching out underperforming marketing with expert driven social media can unlock real growth.

At OptiModo Marketing, we specialise in:

  • Reviving underperforming social media accounts

  • Re-defining targeting & messaging for better conversion

  • Building measurable systems to generate leads, enquiries, and ROI

Conclusion

By partnering with OptiModo Marketing, LCV Leasing moved from paying high fees for weak results to enjoying real growth in reach, engagement, and enquiries. Their social media became a meaningful lead funnel rather than just a digital brochure.

If your social media is underperforming — or you feel you’re paying too much for too little — contact OptiModo Marketing to rebuild a strategy that works.

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