Shutters by James, a bespoke shutter company based in the UK, wanted to boost enquiries and sales in a highly competitive market. Their website wasn’t built for lead generation, meaning interested prospects often dropped off before enquiring.
By partnering with OptiModo Marketing — specialists in Google Ads and high-converting landing pages — they launched a results-driven campaign that generated £11,615 in shutter sales in just two months, with a strong conversion rate thanks to the landing page’s ability to pre-qualify leads.
Shutters by James faced several common challenges:
They needed a solution that would not only attract traffic but ensure every lead was qualified and ready to convert.
At OptiModo Marketing, we go beyond running ads — we build end-to-end lead generation systems. For Shutters by James, our approach combined targeted advertising with a conversion-optimised landing page.
We carefully selected high-intent keywords like “bespoke shutters” and “window shutters near me,” ensuring ads reached homeowners actively seeking quotes. This eliminated wasted clicks and directed traffic only from people ready to enquire.
Instead of relying on the main website, we designed a dedicated landing page to capture leads effectively. Key elements included:
Because every form submission collected the right information, the sales team only dealt with high-quality, motivated enquiries, leading to a stronger conversion rate
We actively tested ad copy, forms, and call-to-action variations to maximise lead quality and ensure the campaign performed at its best.
This success shows that Google Ads for shutter companies can generate exceptional results when supported by a high-converting landing page that qualifies leads upfront. The difference isn’t just in generating enquiries — it’s in generating the right kind of enquiries.
At OptiModo Marketing, we specialise in:
By working with OptiModo Marketing, Shutters by James transformed their online advertising into a high-converting lead generation system, producing £11,615 in sales in just two months. The combination of targeted Google Ads and a bespoke landing page meant every enquiry was qualified, conversion rates were high, and sales were predictable.
If you want to turn Google searches into sales-ready leads, trust the experts at OptiModo Marketing to build a system that works