How The Loddon Foundation is Driving Awareness and Support Through Google Charity Grant Ads

The Loddon Foundation, part of The Loddon School, provides specialist education and care for children and young adults with complex learning difficulties. Their mission is life-changing, but reaching donors, volunteers, and supporters online was a challenge.

Unlike standard PPC, the Google Ad Grants programme is notoriously difficult to manage. With strict rules, capped budgets, and compliance requirements, most charities struggle to see results. Many never come close to unlocking the full $10,000 per month available.

That’s why The Loddon Foundation turned to OptiModo Marketing — experts in Google Charity Ads. We transformed their grant into a powerful awareness and lead generation tool, delivering tens of thousands of impressions, thousands of clicks, and hundreds of enquiries every year.

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The Challenge

Running Google Charity Ads is very different from standard campaigns:

  • Strict compliance rules — including keyword restrictions and minimum CTR requirements.

  • $10,000 budget cap — meaning every pound must deliver maximum value.

  • High competition — with multiple charities bidding on the same keywords.

The Loddon Foundation needed more than just ads. They needed a partner who understood how to work within these restrictions to deliver real growth.

Our Expert Approach

Smart Keyword Targeting

We built campaigns around carefully researched, compliant keywords to ensure visibility for the right searches.

Landing Page Optimisation

We connected ads to relevant website pages, improving Quality Score and increasing conversions.

Impactful Ad Copy

Our ads focused on inspiring action — from volunteering to donating and learning more about the foundation’s work.

Continuous Optimisation

We monitored CTR, CPC, and conversions to keep campaigns compliant while driving performance.

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The Results

In just one year of managing The Loddon Foundation’s Google Ad Grant, OptiModo Marketing delivered:

  • 28,260+ impressions — raising awareness among tens of thousands of people.
  • 2,148+ clicks — driving highly engaged traffic to the website.
  • 180+ qualified leads — including form submissions and direct calls from potential supporters.
  • Consistent month-on-month growth — with impressions up 28% and leads doubling compared to the previous period.

Why This Matters

Most charities never unlock the full potential of their Google Ad Grant. Without expert management, campaigns risk:

  • High CPCs and wasted spend.

  • Falling foul of compliance, leading to suspensions.

  • Plenty of clicks but no meaningful enquiries.

By partnering with OptiModo Marketing, The Loddon Foundation turned their grant into a powerful engine for awareness, enquiries, and long-term support.

Conclusion

Google Charity Grant Ads are not easy to manage — but with the right expertise, they can transform a charity’s online visibility. By working with OptiModo Marketing, The Loddon Foundation achieved 28,260+ impressions, 2,148+ clicks, and 180+ leads in a single year.

This success proves that even under the strict rules of Google Grants, charities can achieve huge reach and real results with expert management.

If your charity is struggling to get results from Google Ad Grants, trust OptiModo Marketing to unlock its full potential.

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