● Google Ads · Meta Ads · LinkedIn Ads

Advertising Packages for Small Businesses

Clear monthly advertising packages that turn your budget into enquiries and sales. Campaigns built and managed by specialists, measured on cost per lead, with no contracts.

Book my free strategy call →See the packages ↓

★★★★★ 5.0 on Google · No contracts · Hemel Hempstead, working UK-wide

Our track recordReal client numbers
Profit generated for clients
£15m+
Lower cost per lead for Payments247
36.6%
From £2,000 ad spend for Soccer Shooters
200 leads
✓Google, Meta and LinkedIn under one plan
✓Fee published up front, no setup fees
✓No contracts, cancel any time
TRUSTED BYPayments247 logoJTN Training logoLCV Finance and Leasing logoHR Inspire logoLand Profits logoLoddon Foundation logoMr Start logoFloss Dental Care logoalloutdoor logo
How much do advertising packages cost for a small business? An advertising package has two parts: your ad spend, paid directly to Google, Meta or LinkedIn, and a management fee for the agency that runs it. UK small businesses typically spend £500 to £2,500 a month on ads, with management fees of £300 to £1,500. OptiModo Marketing’s advertising packages start at £450 + VAT a month for ad budgets of £500 to £1,000, with no contracts and no setup fees.

Our packages

Small business advertising packages

Pick the package that matches your monthly ad budget. Every package covers Google Ads, Meta (Facebook and Instagram) or LinkedIn Ads, whichever reaches your customers best.

Starter

£500 to £1,000 ad spend

£450 + VAT/month

  • ✓Campaign setup and conversion tracking
  • ✓One platform, chosen for your customers
  • ✓Ad copy and creative
  • ✓Weekly optimisation
  • ✓Monthly report

Get started

Most popular

Growth

£1,000 to £1,500 ad spend

£600 + VAT/month

  • ✓Everything in Starter
  • ✓Up to two platforms
  • ✓Multiple audiences and campaigns
  • ✓Ongoing ad testing
  • ✓Monthly report and review

Get started

Scale

£1,500 to £2,500 ad spend

£800 + VAT/month

  • ✓Everything in Growth
  • ✓Retargeting campaigns
  • ✓Landing page recommendations
  • ✓More testing, faster learning
  • ✓Monthly strategy review

Get started

Spending more? Fees for larger budgets are on our Pricing page →

Every package includes

What you get with every advertising package

🎯

Targeting that finds buyers

Audiences and keywords chosen for people ready to buy, not just people who click.

📈

Proper conversion tracking

Every lead, call and sale tracked, so we know exactly what each pound brings back.

✍️

Ads that get noticed

Copy and creative tested every month to lower your cost per lead.

💷

No wasted spend

Weekly checks to cut what isn’t working and move budget to what is.

📊

Plain-English reporting

Leads, cost per lead and what we’re changing next. No jargon.

🤝

No contracts

Rolling monthly. You stay because it works.

Which platform?

Google, Meta or LinkedIn: where should a small business advertise?

Google Ads

Reach people already searching for what you sell. Best for services people actively look for, like accountants, consultants or B2B suppliers.

Best for: ready-to-buy enquiries

Meta Ads (Facebook and Instagram)

Lower-cost reach and lead generation, with strong targeting and retargeting. Great for consumer brands, local businesses and building demand.

Best for: lower cost per lead

LinkedIn Ads

Target decision-makers by job title, industry and company size. Higher cost per click, so best when one client is worth thousands.

Best for: high-value B2B · More on LinkedIn Ads}

Results

What our advertising packages have delivered

36.6%

Payments247

Lower cost per lead for a UK card payment provider, from £19.74 to £12.52, with restructured Facebook Ads.

200 leads

Soccer Shooters Hemel

From £2,000 in ad spend, turning into 190 new members and around £58,900 in annual profit.

£10m+

Land Profits

In profit unlocked from future projects through our Facebook ad campaigns.

20+ leads

JTN Training

At an 11.7% conversion rate within weeks, from a targeted Google Ads campaign.

See all case studies →

Reviews

What clients say

★★★★★

“OptiModo Marketing, led by Jack, has been exceptional in managing our ad campaigns. Reliable, responsive, and quick to adapt.”

B2B client

Paid advertising

★★★★★

“Investing in a retainer with OptiModo was the best thing I have done to target larger, more valuable deals.”

Paul Grabham

Google review

Free ads account audit

Spending £500+ a month on ads? Get a free expert audit.

We’ll review your Google, Meta or LinkedIn Ads account, show you where budget is being wasted, and walk you through the fixes on a 30-minute call. No obligation.

Get my free ads audit →

★★★★★

“The best thing I have done to target larger, more valuable deals.”

Paul Grabham · Google review

FAQs

Advertising packages: your questions answered

How much should a small business spend on advertising?

Most UK small businesses start with £500 to £1,500 a month in ad spend, then increase it once they can see a profitable cost per lead. It’s better to start smaller and scale what works than to spread a big budget too thinly.

Is ad spend included in the package price?

No. Your ad spend is paid directly to Google, Meta or LinkedIn, so you always see and control it. Our fee covers strategy, setup, management and optimisation.

What’s the minimum budget?

We recommend at least £500 a month in ad spend, plus our £450 management fee. Below that there usually isn’t enough data to learn what works.

Which advertising platform is best for a small business?

It depends on your customers. Google Ads suits people actively searching for your service, Meta Ads suits lower-cost lead generation and local or consumer businesses, and LinkedIn suits high-value B2B. We’ll recommend the right one on a free call.

How quickly will I get leads?

Most campaigns bring in enquiries within the first few weeks, improving over two to three months as we test and refine.

Do I have to sign a contract?

No. All our advertising packages are rolling monthly, with no setup fees.

Ready to turn your ad budget into enquiries?

Book a free strategy call. We’ll recommend the right package and platform for your business, and tell you what results to expect.

Book my free strategy call →