Google gives eligible charities up to $10,000 a month in free search advertising. Most never use more than a fraction of it. We manage your grant so it brings in enquiries, supporters and volunteers, while staying inside Google’s rules.
The grant is generous, but the rules make it hard to run well alongside everything else a charity does.
Miss the 5% click-through rate or use the wrong keywords and Google can suspend the account.
Grant accounts compete with lower bids than paid advertisers, so keyword choice and ad quality matter more.
Small teams rarely have hours each week to test ads, check search terms and fix problems.
We treat your grant like a paid account, measured on real results rather than clicks.
Campaigns built around searches people make when they want to donate, volunteer, get support or learn more about your cause.
Clear, emotive ad copy that drives clicks and keeps your account above the 5% click-through rate.
We connect each ad to the most relevant page and suggest improvements so visitors take the next step.
Plain-English reports on clicks, enquiries and grant usage, so trustees can see the value.
Loddon Foundation, part of The Loddon School, provides specialist education and care for children and young adults with complex learning difficulties. In one year of managing their Google Ad Grant we delivered:
The advertising itself is free through the grant. You pay a fixed monthly management fee, with no contracts and no setup fees. See all our prices →
Yes. Google provides up to $10,000 a month of search advertising at no cost to eligible charities. You only pay for management if you use an agency like us.
Most UK registered charities can apply through Google for Nonprofits. Government organisations, hospitals and schools are not eligible, although their charitable foundations often are.
Usually because the account drops below a 5% click-through rate or uses keywords Google does not allow. We monitor this every month so it does not happen.
No. All our services are rolling monthly, with no contracts and no setup fees.
Book a free call and we will review your grant, or your eligibility, and show you what it could bring in.