More course enquiries

Marketing and Lead Generation for Training Providers

We help UK training providers fill courses with qualified enquiries through Google Ads, LinkedIn and landing pages built to convert. Measured on cost per enquiry, with no contracts.

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★★★★★ Rated 5 stars on Google

Training provider results
11.7%Conversion rate for JTN Training
£18.50Cost per lead
20+New leads in the first few months
How do training providers get more enquiries? The most reliable way is to appear when people search for the course they want, then send them to a page built for that course with a simple enquiry form. For corporate training, LinkedIn Ads let you reach HR and learning and development decision-makers directly by job title and industry.

The challenges training providers face

Most training businesses we speak to have a great product but an unreliable flow of enquiries.

Inconsistent enquiries

Busy months followed by empty courses, with no system to keep leads coming in.

Wasted ad spend

Broad keywords bring clicks from people looking for free courses or jobs, not paying learners.

Generic website pages

Sending ads to a homepage instead of a page built for the course costs enquiries.

How we bring in course enquiries

Every campaign is built around the courses you most want to fill and the people most likely to book.

Targeted Google Ads

Keywords chosen for people actively searching for your courses, with low-intent searches filtered out.

Course landing pages

Dedicated pages with clear messaging, trust signals and a simple enquiry form.

LinkedIn for corporate training

Reach HR managers and decision-makers by job title, company size and industry.

Ongoing optimisation

We adjust bids, keywords and ads every month to lower your cost per enquiry.

Results: JTN Training

JTN Training, a UK training provider, needed a reliable way to generate enquiries without wasting budget. With a targeted Google Ads campaign and a dedicated landing page, they saw:

20+new leads in the first few months
11.7%conversion rate, well above average
£18.50cost per lead
6.3%peak click-through rate

Read the full JTN Training case study →

How working with us works

  1. Free strategy callWe look at your courses, margins and current marketing and recommend the right channels.
  2. Launch in weeksWe build your campaigns, landing pages and tracking, usually within two to three weeks.
  3. Report and improveMonthly reports on enquiries and cost per lead, with changes made to improve them.

Ads management starts from £450 a month for ad budgets of £500 to £1,000, plus your ad spend, which is paid directly to Google or LinkedIn. See all our prices →

Frequently asked questions

How much does marketing for a training provider cost?

Our ads management starts at £450 a month for ad budgets of £500 to £1,000, plus your ad spend. No contracts and no setup fees.

How quickly will we get enquiries?

Most campaigns bring in enquiries within the first few weeks, improving over two to three months as we test and refine.

Should we use Google Ads or LinkedIn Ads?

Google Ads suits people actively searching for a course. LinkedIn suits corporate training, where you need to reach HR and learning and development managers.

Do you build landing pages?

Yes. We recommend a dedicated landing page for your main courses, as it usually lowers cost per enquiry significantly.

Ready to fill your courses?

Book a free strategy call and we will show you where your next enquiries can come from.

Book my free strategy call →