Meta Ads can bring B2B companies qualified leads at a lower cost than most other channels when they are set up properly. We build and manage Facebook and Instagram campaigns measured on cost per qualified lead, with no contracts.
Most B2B companies that tell us Facebook does not work are running into the same issues.
Interest targeting alone reaches consumers rather than business decision-makers.
Without testing creatives and headlines, cost per lead stays high.
Warm prospects who visited the site or engaged with an ad are never followed up.
This is the approach that cut Payments247’s cost per lead by 36.6%.
Built from your most valuable customers, so ads reach people most likely to buy.
Multiple visuals, headlines and copy tested against business owners’ real pain points.
Separate campaigns for awareness, lead generation and retargeting, with budget where it performs.
Pixel and conversion tracking so underperforming ads are paused and winners scaled.
Payments247, a UK provider of card payment solutions for businesses, was generating leads but at an unsustainable cost. With a rebuilt Meta Ads strategy they achieved:
Ads management starts from £450 a month for ad budgets of £500 to £1,000, plus your ad spend, which is paid directly to Meta. See all our prices →
LinkedIn targets job titles most precisely but costs more per click. Meta usually delivers a lower cost per lead. Many B2B clients use both, and we will recommend the right mix on a free call.
We recommend at least £500 a month in ad spend to gather enough data, scaling up once you see a profitable cost per lead.
Most campaigns bring in leads within the first few weeks, improving over two to three months as we test and refine.
No. All our services are rolling monthly, with no contracts and no setup fees.
Book a free strategy call, or get a free audit of your current Meta Ads account.